Using Foursquare at the Tilburg University could be a nice and innovative idea. This way the University would make use of an already existing application whereby students can make use of. Foursquare is actually an application that people can download on their cell phone. After downloading the application you have to log in and synchronize it with your Facebook and Twitter account. When you’re logged in, companies and organizations that are linked to Foursquare, will provide all kind of information (promotions, news etc.) when you are in the neighborhood. The link with Facebook and Twitter takes care that you can see if your friends are in the cafĂ© around the corner.
It could also come in handy if you want to see where your group mates are at the University, receiving news about the university and so on. Another nice feature is that you can become a mayor of a spot by, for example, being the one with the most visits to that spot. This is a good marketing tool for companies because they can connect being a mayor with receiving some discount. This way people could be triggered to visit your company more often. Now wouldn’t it be nice if someone could call him or herself “the mayor of the University’.
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